Rebranding and realignment for BRENNET

Another step towards digitalisation: Following the modernisation of AG Cilander's brand identity, BRENNET is now also undergoing comprehensive rebranding.


BRENNET is one of our brands and your specialist for high-quality shirt fabric with additional functions. High-quality fabrics are the foundation of BRENNET shirt fabrics; functional finishes are the speciality. Whether it's non-iron, easy-care, anti-bacterial, anti-smell, aloe vera or natural stretch, BRENNET offers finishes that give your customers real added value. They increase comfort for the wearer and add a special something.

The modernised corporate design is based on a clean, elegant font, complemented by the new cotton flower logo. The brand is firm in its values and corporate philosophy: Only the highest quality textiles and finishes will meet our standards, to continue inspiring customers with innovative fabrics.

The wide range of fabrics will be divided into the following product categories: "Business", "Casual", "Urban" and "Wardrobe Essentials". In the first step, special offers and swatches from the SS24 collection will be available in the new online shop at from late January 2023. The core product, the NOS rolls from the Wardrobe Essentials line, will follow from March 2023. This has all been made possible by the digitalisation of the sales process – a first for the brand. Corporate Fashion customers and customers from the fashion industry in particular will benefit from shorter lead times and faster availability.

Find out more about BRENNET at